ABOUT DaSilva Lining Promo

What’s in a name?

The Story of DaSilva Lining Promo

Hi there! My name is Jen DaSilva, owner of DaSilva Lining Promo. This is just a little bit about me and how my company got its name.

Back on my 41st birthday, I was informed that my marketing role was being eliminated. Happy Birthday to me, right? I had an 8 month old baby at the time (my miracle baby), was mentally and physically exhausted, not to mention, super emotional. I had no idea what I was going to do next.  Queue major panic mode.  

I had never been jobless before and it scared the bajeezles out of me. What was I going to do next? After taking some time to breathe in the anxiety ridden world of Covid, I decided I really wanted to try something of my own and not run back to the corporate world just yet.

Much to my dismay, my A-Type personality doesn’t really allow me to rest for too long, so I was already conjuring up career ideas left and right. My goal was to figure out a way to combine my passion for making people smile, my creative mind, and years of experience in the procurement & marketing, whilst maintaining a work/life balance I would dictate myself. 

After years of being a Merchandise Buyer for Disney and my recent years in Marketing, I decided I wanted to be on the opposite side of things and start my own Promotional Products company. A company that would pride itself on customer service and PIXIE DUST!

And BOOM, DaSilva Lining Promo was born.  My silver lining in a time of uncertainty.

The truth is, life isn’t a straight line. We encounter many bumps and some bruises along the journey.  Careers aren’t linear and setbacks are part of life. It’s ok to take a step back, to rest, and re-focus.  Sometimes things happen that throw you into a frenzy of thinking it’s the worst thing that could have happened. Have faith in the fact that you can come out of the darkness a better and stronger version of you. You might even say it’s DaSilva Lining.


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